made this t-shirt after feeling that everywhere I go all over the
world, nearly everyone I speak to says the same thing to me: 'If I see
another cut-crease eye look with a block brow and someone squeezing oil
droplets on a sponge I'll lose my mind'. They feel trapped in the loop.
That these images get the 'likes'. That even though they want to
progress the art forward and be more creative, sharing their own take,
they feel afraid to do so.
want to stress that these looks, like every look, have as much right as
any to be. BUT when a 'look' or series of motifs become dominates
social media as the only 'acceptable ' way to do makeup, it can become
stifling. Now it is a trend, and like all fashion or trend moments, it
will pass or has already passed, leaving a very big mark on the public
perception of what makeup or beauty is... People who once were more
creative feel compelled to stick to the 'new rules'.
What I'm saying with 'Makeup Is Dead, Long Live Makeup' is have more confidence in your inner voice, the thing that makes you you. No one else can look, be, sound, or make a makeup mark like you can! Trends happen because everyone adopts something at the same time, but these moments hopefully move people on to new explorations, not hold them back. If the cut-crease and block has inspired you to pick up a makeup brush, this is awesome! It should now be that fire inside that lights the way to your own exploration, and not something that makes you feel trapped and frightened to express yourself.
Love Alex x
- Slim fit style T
- Single Jersey Fabric
- Lay flat collar